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development of the Ordinary phase alone, I prepared a table of volume of new business and insurance in force ... validity of the sales projections. The conservative table assumes an improvement in sales of $35,000,000 ...- Authors: Ralph E Edwards, Melvin L Gold, Paul J Overberg, Saul Rosenthal, Robert C Tookey, Frederick S Townsend, James G Bruce
- Date: Jan 1962
- Competency: Relationship Management; Strategic Insight and Integration
- Publication Name: Transactions of the SOA
- Topics: Life Insurance>Marketing and distribution - Life Insurance